web marketing Glossary
If you ever find yourself getting overwhelmed with buzz words and industry terms when looking into web marketing your company then this glossary is for you.
Please browse the glossary
Ad Spaces
The space on a website given to an advert.
Adwords
Affiliate Marketing
In exchange for giving over space on a website or sending a promotion to a mailing list, the partnered site recieves a commission.
AJAX
Short for Asynchronous JavaScript and XML. AJAX allows for content to be changed on a website without the need for refreshing the webpage in the browser.
ALT tag
The alt tag is used in html to add a description to an image, telling the user what the image is about.
Analytics
An important part of marketing a website. This covers site statistics and allows website owners to see what works, how people find their website and how many people are visiting.
Autoresponder
Allows user to give an automated response to incoming email, eg. thank you for your email we are dealing with your request.
Web Audit
The inspection and verification of the performance of a website in comparison to its goals and objectives. A web audit looks at the design of a website, its conversion rate, compares it to its competitors and examines how successful the site is.
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